1. Simple. A blog is a simple, easy-to-use platform for connecting with and sharing timely and relevant information with customers. It’s your direct communication channel. You don’t have to be a professional designer either. Many blogging platforms like WordPress and Hubspot are people-friendly and don’t require advanced graphic skills.
2. SEO. Your blog fuels Search Engine Optimization. Search engines love valuable content and will reward you for it.
3. More customers. Sixty percent of businesses who blog acquire more customers, according to a HubSpot survey.
4. Voice. It gives your company a voice. A blog creates a place to talk about new products or services, comment on timely news topics or market trends, and share company initiatives beyond your website. It’s also the place to let your brand’s personality shine and show people what you’re all about.
5. Expertise. Writing a blog shares your expertise. How else will you position yourself as a subject area expert and thought leader?
6. Conversation. A blog creates a two-way conversation with customers, prospects and industry peers. It encourages interaction, comments and feedback. Make sure you reply to all comments!
7. Fun. Simply put, blogging can be fun. it can be energizing, stimulating, and something you look forward to. Blogging also makes you think about newsworthy topics, your industry, your customers and the world around you.
8. Building Block. A blog builds confidence, relationships and sales. Customers will look to you as a reliable resource for information on your industry; then come to you to buy.
9. Story Teller. You can tell your brand's story. A blog is a great place to offer more insight into your company, philosophy, employees, and ideas. Tell your customers why you’re in business and how you can help them.
10. Cost-Effective. Blogs are cost-effective marketing investments. Every post you publish is a long-term asset that helps build brand awareness and promote your expertise, products and services.
For more reasons on why your business should start a blog, check out this article.
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