5 Reasons Why Your Company Should Be On LinkedIn

LinkedIn has become a powerful tool for individuals and companies looking to make new connections, maintain old relations, generate leads, and build their brand. While it’s an important platform for all businesses, LinkedIn can be a true game changer for B2B (business to business) companies as well..

1. LinkedIn is even more important to B2B marketers than Facebook.

According to a 2015 Social Media Marketing report, LinkedIn has surpassed Facebook as the #1 most important social platform for B2B marketers.

2. LinkedIn is the third most used social platform among business owners.

A whooping 62% of business owners have reported that they use LinkedIn, and an additional 22% says they plan to use it in the next year. In other words, using LinkedIn as a valuable business tool shows no signs of slowing down.

3. LinkedIn is one of the most effective ways to recruit new talent.

Job boards and career websites have typically been among the top channels for finding qualified job applicants, but over the past 4 years, the use of social professional networking sites has exploded. "According to LinkedIn’s own research, these sites (one of which is LinkedIn) have seen a 73% increase in job recruitment usage, compared to a 15% increase for internet job boards and a 16% decrease for staffing agencies."

4. LinkedIn gives your brand increased search visibility.

A properly optimized LinkedIn profile and company page increases your chances of ranking in a Google search. This gives you more valuable real estate in the search engine results. To ensure you’re ranking in the search, make sure to:

• Use relevant keywords in your personal bio and page description.
• Use descriptive wording in your job title and company name.
• Complete all fields in your profile and company description.
• Include links to your website, social media platforms, and blog in your profile, description and posts.

5. LinkedIn posts have the potential to reach all your page followers.

Unlike Facebook and Instagram, LinkedIn has no filtered feed. When you post an update to your LinkedIn company page, it appears in your followers’ feeds, regardless of how often they have interacted with your posts in the past. However, this doesn’t mean that all of your followers will actually be on the platform when you post. It is important to post regularly to maximize your reach. According to LinkedIn, businesses should post 20x per month in order to reach approximately 60% of their audience.

For more information on the benefits of LinkedIn, read this article.