According to Kihya Beitz from Strong Coffee Marketing, many businesses are wary about using Pinterest for business, but shouldn't be! There are many positive reasons that companies should be utilizing this social media network for their business, after all Pinterest is the fourth largest traffic source in the world.
1. Pinterest converts more browsers into buyers. Pinterest helps to reduce the number of steps it takes to get from discovery to conversion and makes it easier for people to get straight to the source.
2. Pinterest drives traffic (and lots of it). It is more effective at steering traffic back to a website than any other social media source.
3. User engagement is ridiculously high. Users on Pinterest can 'like' and pin content and easily share things with small groups of people.
4. Pinterest integrates with your website, Facebook profile, and Twitter account. This enables users to automatically post new pins to their news feeds for others to see on Pinterest and across other platforms as well.
5. Discover what your audience loves. One of the beautiful things you can do with Pinterest is use it to see what is trending right now. You can follow anyone who follows you to see what inspires them and you will have a first-person look into their mind.
For more information, check out this article.
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