Five Twitter Tricks for Your Company's Feed

Twitter can be a tricky social media platform. With only 140 characters per tweet, using your words wisely is key. We found some helpful tips from Audience to get the most out of each tweet.

1. Make your tweets 140 characters of enticing content. "Tweets are the ‘front page’, which will draw people to your website, your blog, or the checkout basket of your online store. Treat your Tweets with the same care and attention you would a headline: short, focused, and typo-free."

2. Give Twitter users a good reason to follow you. Make your Twitter a place for followers to find discounts, exclusive content, and insight into your business that can’t be found anywhere else.

3. Establish your business as a source for industry info. A great place for facts and statistics is on Twitter. They are short and sweet, and a great way to build a strong, trustworthy Twitter presence.

4. Share highlights from events and conferences. Live tweeting during an event or conference is a fun way to engage your followers. Post behind the scenes photos to make your followers feel like they really know your company.

5. Use Twitter to spread your brand message.  Don't forget to engage in Twitter chats, respond to your followers, look up hashtags or keywords related to your industry, and offer your thoughts on a relevant topic.